From this mindset, we have defined our below values and goals.
“To provide an integrated, ethically sustainable,superior quality product solution to global high technology rare earth consumers.”
- To become the customer’s number one rare earth supplier of choice by supplying valuable and reliable solutions
- To become the No1 profitable rare earth supplier outside of China
- To achieve operational and financial excellence that delivers best in class, superior shareholder value whilst embracing and respecting environmental requirements to provide a true sustainable green solution to the global Rare Earth industry
- To become a sustainable organisation operating according to the highest standards of social responsibility health and safety, for the communities in which we operate, for our employees and their families.
- To become a safe and desirable working place where we nurture personal development and create a working environment of empowerment and involvement acting with integrity and honesty in dealing both inside and outside the company.