From this mindset, we have defined our below values and goals.
Our Vision
“To provide an integrated, ethically sustainable,superior quality product solution to global high technology rare earth consumers.”
Our Mission
- To become the customer’s number one rare earth supplier of choice by supplying valuable and reliable solutions
- To become the No1 profitable rare earth supplier outside of China
- To achieve operational and financial excellence that delivers best in class, superior shareholder value whilst embracing and respecting environmental requirements to provide a true sustainable green solution to the global Rare Earth industry
- To become a sustainable organisation operating according to the highest standards of social responsibility health and safety, for the communities in which we operate, for our employees and their families.
- To become a safe and desirable working place where we nurture personal development and create a working environment of empowerment and involvement acting with integrity and honesty in dealing both inside and outside the company.