JLR to bring all new products on flexible architecture by 2025
The flexible architecture will enable the British carmaker to produce hybrid and EV on the same platform.
NEW DELHI: Tata Motors-owned Jaguar Land Rover is preparing itself for the faster adoption of electric vehicles. The British-headquartered luxury car manufacturer had earlier announced that in 2020 all Jaguar Land Rover vehicles would offer electric options, whether in mild-hybrids, plug-in hybrids, or battery electric vehicles.
For this, the company is working on the flexible architecture, which will support its current and future products.
In an investor presentation, Hanno Kirner, executive director, Corporate and Strategy, Jaguar Land Rover, said: “We all know electrification is coming, but no one was aware how quickly it will arrive. Another challenge is that the rollout across the globe will be different. Also, we don’t know when, where, or what customers will buy in the future. To meet this challenge, we have decided to launch future products on a flexible architecture.”
In the presentation, Kirner also added that by 2025, most of our portfolio will be migrated to the new architecture.
Currently, the company manufactures 13 models under the Jaguar and Land Rover brands. These 13 models are manufactured under six different platforms namely D7U, D7A, D8, D7e, D2a and D6a. The new flexible architecture will be broadly divided into four categories — high, mild, low and sports pace.
Moreover, Ralf Speth, CEO, JLR, said in the third quarter FY18 Earnings Conference Call, “We have consolidated the platform strategy and are getting to a flexible advanced modular platform. We have reduced overall platforms and have achieved higher commonality overall at lower cost.”
“But please be aware, Jaguar Land Rover is getting advanced, very advanced in this electrification, hybridization and battery electric vehicles. That means we are creating the new architecture at the right moment.”
He further added, “In terms of electric vehicle and plug-in hybrid electric vehicle (PHEV), we see PHEV as a kind of approaching technology that will not last for long, still it has to be offered. The technology is twice two drivetrains, so we expect that in the mid-and long-term electric vehicles will overtake in cities.”
The company has already started with the I-Pace, which it recently unveiled at the Geneva Motor Show 2018. The I-Pace will go on sale this year.
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